Posts Tagged ‘Business

09
Feb
11

Unpaid interns issue rumbling the blue skies above PR

I have recently signed up to PRweek online (can’t pay for a subscription yet as a poor student) and I have seen some disturbing news on there. PR agencies hiring a bunch of interns and not paying them for their work.

This issue was raised after BBC 2 screened a documentary featuring a PR agency that had hired more than 20 unpaid interns. This is shocking, how can a PR agency be run by more than 20 unpaid students? This is not right at all.

The first time I had to deal with this issue was when I had to start looking for an internship here in the UK as part of my MA degree course. The work placement was only for 4 weeks and I thought this was really strange. I am only one of the two students on my course that have done a work placement(s) before, this shocked me. Why would students in the UK not have to do an internship? It is a good way of seeing and experiencing what working in the industry is like.

I also had an issue with the time frame of the work placement, 4 weeks. What can you really achieve in 4 weeks and what kind of scope of the industry does this really give you?

During my BA in The Netherlands I had to do 3 work placements, one of 10 weeks, 6 months and 8 months. Then you have enough time and opportunity to see different  fields of the industry you are interested in and get a good grip on the work that you would be expected to do later in life in your career.

This information is all relevant because a few students on my course were asked if they had any previous experience when going for interviews for work placement. They thought this was a really strange question to be asked because they are looking for experience. They didn’t get the placements where this question was raised because they don’t have previous experience.

Now I am wondering if this question was asked because if they did have experience it would be free work done by a student that knows what they are doing and that would hardly need any guidance. Free labour basically. When thinking about the free labour for 4 weeks then why was it still hard to find a placement?

I didn’t mind not being paid for 4/5 weeks but if I had to work for a longer period of time I would want to be paid. The funny thing is that whilst looking for a work placement and mentioning the 4 week time frame the topic of payment was never raised. Funny that companies would assume that they wouldn’t have to pay you just because you’re only going to be with them for 4 weeks.

Now, this issue of PR agencies hiring interns work long periods of time and not paying them is concerning, especially because the job market isn’t that good at the moment. It’s hard for graduates to find a job. Then it’s understandable that you would go for a job that offers you experience for a few months but doesn’t pay you.

As graduates we should be able to get a job at a PR agency and get paid for the work we do. It’s not as if the work we do is useless or irrelevant. We are very capable of producing up to standard work, we have imput that is new and fresh.

Shame on the companies that were hiring a bunch of interns and making them work for free but offering experience, that just sounds like exploitation to me. Funny that one of the companies mentioned in the BBC 2 documentary said that they weren’t the only ones doing this. Always try to shift the blame on others. It is wrong what you are doing so take responsibility and make it right. I don’t think they will be getting any interns for a while or new staff for that matter any time soon.

 The articles are all on PRweek this is the link to the ones I commented on:

http://www.prweek.com/news/1052694/Danny-Rogers-Unpaid-interns-industry-disservice/?DCMP=ILC-SEARCH

http://www.prweek.com/news/1053842/Call-PR-industry-stamp-practice-unpaid-interns/?DCMP=ILC-SEARCH

 Let me know what you think about this issue surrounding the PR industry and especially if you’re a graduate let me know what you think!

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25
Jan
11

The art of writing a press release

As a Public Relations MA student one of the skills I am required to have is to be able to write the perfect press release. Hopefully I will have required this skill after my MA.

During my work experience at De Montfort University I have been drafting press releases for the press office. When I was writing one about lingerie today some questions popped up in my mind.

How do you write the perfect press release? There are so many different ways Public Relations practitioners write them. But is there a perfect press release template anywhere that can be used for all press releases? Or is there an international or even global way of how we should write them?

There is a difference in the way that I was taught to write a press release during my BA and work experience in The Netherlands to the way I have been taught to write one here in the UK during my MA.

In Amsterdam I was used to writing WHO, WHAT, WHERE, WHEN and WHY in the introduction because  journalists don’t have time to read a whole press release. You have to make is easy for them and put all the important information in first so they can decide if they want to read on or contact the PR agency.

During my MA and my work experience here in Leicester I was taught to write a very short introduction with a maximum of 20 to 30 words. I thought this was very short and didn’t understand why. Because we also learnt that journalists have less time now then they used to. So why would you then not make it easy for them by adding all the important facts to the introduction?

Seems strange to me, but I have adapted my style of writing and writing a press release now has become easier.

When I googled writing the perfect press release I came across 3 rules PR’s have to stick to when writing one:

  1. Is your press release really necessary?
  2. If you were running a story based on this release, what would the headline be and does the first sentence fit into less than 15 words? If no, or the first sentence is ‘Mrs Miggins plc announces…’, go back to Q1.
  3. If you got Q2 right, why are you changing the wording for a press release?

The first question is very important because I’ve had to write some press releases while thinking: why would this be interesting for anyone in the world?

Apparently a press release is still the most popular way of contacting a journalist. So it is very important that we get this right.

This image shows you the way I have been taught in The Netherlands how to write a press release.

This is the exact template that I would follow. But I feel like the way I have been taught now is exactly the other way round.

If we turn this figure upside down that would sum up the way I feel like I have been taught how to write a press release here in the UK.

I’m interested in how you write your press releases and what you think is the most effective template for this.

Let me know what your views are on this topic.




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