Posts Tagged ‘Sex in advertising

16
Jan
11

‘Shameless’

All this uproar about the Suit Supply ‘Shameless’ campaign. Don’t we all know that sex sells? This campaign might be a bit shocking and too revealing for some but isn’t it great that there are still companies out there that dare to be different and dare to provoke people?

I think the campaign is great. It has started a major discussion. I think that was the whole idea behind this campaign and to sell suits of course. This basically means that everyone that is complaining is just playing into Suit Supplies hands.

It was obvious when this campaign came out that there was going to be a lot of negativity surrounding it. Especially in the UK there have been negative comments. Mums worrying their small children seeing the posters and woman being disgusted by the vulgar and demeaning way the blond lady is being shown.

Here are a few pictures of the campaign so you know what I’m talking about.

Come on people don’t be prude, it isn’t as if it’s the first time we have seen a boob or underwear in campaigns, right? We have all seen the Sloggi underwear campaigns. It’s not as if men really think that if they wear a Suit Supply suit or any suit for that matter that they can just look under your skirt or touch you in private places (well some might, you never know).

The photographs have been shot by a well know photographer and you can’t really say that they don’t look amazing. Very provocative and you have to use your imagination with some of them, it is a very challenging campaign. But did we expect any less from Suit Supply? Not really.

This company has brilliant campaigns that just hang on the edge of not being too much. Like their ‘Start Smoking’ campaign to sell more smoking jackets. So clever.

The way Suit Supply has reacted to the complaint has been very impressive as well.

This company just keeps surprising us with provocative campaigns and I think we should not complain about them but appreciate them. There are enough dull and annoying campaigns in the world. This campaign is like a breath of fresh air. There are still companies out there that are creative and don’t care causing some uproar in the world. And why not?

There is just one photograph that I think could have been a bit more classy. This is the one where the blonde lady is lying over the kitchen work top. I can imagine this picture causing a bit of an uproar but all the other ones are great.

Here is a link to the Guardian that posted a story about the campaign and some of the complaints: http://www.guardian.co.uk/media/2010/nov/17/dutch-fashion-firm-racy-window-display.

Let me know what you think about the campaign. Too provocative or vulgar? I am very curious about your opinion surrounding this campaign.

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